Stop Guessing What Drivers Will Feel. Start Measuring It.
EmotionTrac's Automotive Intelligence™ platform captures real, unfiltered emotional response data as panelists use their own front-facing cameras to watch videos across every stage of automotive design, from clay model to dealership reveal. Across exteriors, interiors, infotainment, ADAS, EV experience, and brand campaigns. For every manufacturer. Every brand. Every model.
Emotion Is Engineered Into Every Purchase Decision
Automotive purchase and loyalty decisions are driven by subconscious emotional response , to exterior styling, interior craftsmanship, sound, ride feel, infotainment UX, and brand story , not just spec sheets. Traditional clinics and surveys capture stated preference, not true reaction. EmotionTrac captures facial expression analysis via respondents' own front-facing cameras as they watch vehicle videos, and maps real-time sentiment to reveal what drivers actually feel, second by second.
Facial Expression Analysis
Decode micro-expressions frame-by-frame as panelists use their own front-facing cameras to watch vehicle videos across every stage of design.
Real-Time Sentiment Mapping
Visualize emotional highs and lows synced to specific design elements, moments, and touchpoints.
From Concept Sketch to Showroom Floor And Every Phase After & Before™
Design & Concept Testing
Test clay models, digital renderings, and design language with target buyers before tooling commitments.
Engineering & Prototype Validation
Measure response to ride quality, NVH (noise/vibration/harshness), interior materials, and ergonomics.
Pre-Launch & Marketing Testing
Validate ad campaigns, reveal events, configurator UX, and dealership experience before launch.
Post-Launch Optimization
Track owner sentiment, infotainment satisfaction, and brand perception over the vehicle lifecycle.
Built for Every Corner of the Automotive Industry
OEM Design Studios
Validate exterior and interior design language early, before costly tooling decisions.
Engineering & Product Teams
Quantify driver comfort, ergonomics, and ride-feel response.
EV & Tech Innovation Teams
Test reactions to range anxiety messaging, charging UX, and electric driving feel.
Marketing & Brand Teams
Pressure-test ad campaigns, reveal events, and brand films before spend.
UX/Infotainment Teams
Measure frustration vs. delight across touchscreen, voice, and ADAS interfaces.
Tier 1 Suppliers
Demonstrate the emotional impact of seating, materials, sound systems, and components to OEM partners.
Data That Speaks Louder Than Focus Groups
Average Emotional Engagement Score across tested interior concepts
Average Lift in Purchase Intent After Design Iteration Informed by EmotionTrac Data
Average Time to First Measurable Emotional Reaction to Exterior Design
See Automotive Intelligence™ in Action
Request a personalized demo and see how leading automotive teams can use emotional data to design, engineer, and launch vehicles drivers fall in love with.
- Live walkthrough tailored to your program
- Upload videos of competitors to do a cross comparison
- measure drivers' emotional response from bumper to bumper and every feature in between